What Should Put in Description on Youtube Video Upload

Bank check this: YouTube is 2d merely to Google as the world's virtually popular search engine. With a user base well over the 1 billion marker, YouTube is a must for generating visibility for your brand.

YouTube descriptions can make or break your latest upload. It's not but about spelling and grammar, information technology'due south nearly SEO, keywords and tags as well.

In this blog, we'll break down the art of YouTube descriptions and how to optimise your channel for internet greatness! Afterwards all, SEO = eyeballs… Read more on proverbial trees falling in forests and that earth-shaking SEO strategy here.

But first, what is a YouTube clarification?

There are two types of YouTube descriptions:

YouTube channel descriptions

A YouTube channel description is located under the 'Well-nigh' department. Its purpose is to tell visitors more about y'all - and it often doesn't get the loving attention information technology deserves.

YouTube video descriptions

A YouTube video description is the text below each of your videos. These lilliputian text nuggets assistance viewers detect your content and decide whether to sentry information technology.

When given a little dear, YouTube descriptions can boost your channel's SEO, subscriptions, view counts, and lookout time.

And so, how exercise you arts and crafts descriptions that work? Here are some helpful practices to go yous on the right track:

YouTube text formatting

When it comes to the many videos yous upload, creating a 'clarification format' makes it easier to knock out quick and efficient descriptions without missing out key information.

Here's what yous're going to want to include

• Write a short video clarification. Employ relevant keywords and keep information technology under 3 lines so it appears above the fold.

• Include links to whatsoever resources mentioned in the video.

• Ask the viewer to subscribe.

• If your video is longer or covers a few unlike topics, add 'chapters' piece of cake navigation.

• Link to your social media channels and your website.

YouTube description template

You can even set a default description to include settings, category, titles and basic metadata to be automatically added to the description of each video. This volition save you time cut and pasting repeat info such as your social links, notwithstanding, exist certain to brand each video clarification (specially those first 3 lines) fresh and unique in order to generate the best results.

How do I add a description to my YouTube aqueduct?

It's piece of cake … follow these 10 simple steps:

1. Go to YouTube.com.

2. Sign in.

iii. Click your thumb image at summit correct corner of the page.

4. Click the Creator Studio push button.

5. Click the 'view channel' link.

6. Get to the 'Virtually' department of your YouTube channel.

seven. Click the 'add channel description' button.

8. Tell your users what your channel is all about (i.e. your awesome description).

9. Click 'done'.

10. Click 'view as public' to see how information technology appears to other YouTube users.

YouTube keywords

Keywords help viewers discover your videos and your channel more hands through search. YouTube's algorithm places a lot of importance on the keywords in your About page. Choose well!

How to choose the best keywords for YouTube

Go specific

Choose 1-2 keywords that best depict your content to harness search traffic to your video. Include these in your video description (in the start 2 sentences) and championship to increase its likelihood of ranking in potential viewers searches.

Tip: Unsure which keywords volition aid y'all stand out? Use Google Ads Keyword Planner and Google Trends to get the ball rolling.

Rinse and echo

Repeating your keywords lets YouTube know a item term is relevant to your video or aqueduct. For best results, use the keyword two-3 times simply no more to avoid keyword stuffing.

Get complementary

While we wouldn't commonly suggest copying your competitors - when it comes to keywords, it'southward recommended! Harness the power of metadata to get into YouTube's 'suggested video' algorithm - information technology'southward generated based on videos that viewers may exist interested in watching next (aka yours!). Every bit you write, browse pop videos on the same topic and include some 'related keywords' from those descriptions to add into your own, says Jeff Richards, Head of Content.

Aside from killer keywords, what should I write in my YouTube aqueduct description?

Good question.

Here's where you desire the personality of your channel to come up through. You've got up to 5000 characters - but focus on the first 125 characters (those 'in a higher place the fold' mentioned before).

Tips on writing your YouTube Channel Description

1. Tell viewers what to expect. Aka say no to clickbait! If your content doesn't match upward with your description it'll damage your search rankings (and your cred!)

2. Know your audience. Use language your viewers will 'get'.

3. Give it up, acme. Incorporate keywords in an harmonious way, not as a list.

4. What's going on below (the fold). This is where your links and metadata live, hopefully the viewer clicks 'evidence more' to become the goods.

5. Exist real. You want clickable descriptions that offer the viewer a chance to acquire something new or offer a benefit. lxx percent of millennial YouTubers utilise videos to learn new things.

6. Include CTAs. Enquire your viewers to subscribe, comment and similar your content.

Description examples

Hither are some winning YouTube description examples.

Netflix

Yoga with Adrienne

Unbox Therapy

Hashtags are an easy fashion to help viewers find your content - just don't go overboard!

3 dissimilar means hashtags can be displayed on YouTube

1. In the video description. YouTube allows upwardly to xv hashtags.

2. Above the title. YouTube displays the first 3 hashtags you lot enter in the clarification.

3. In the title. This way no additional hashtags will be displayed above the title.

Our YouTube tag tips

• Stick to 15 hashtags or less, or YouTube volition ignore them altogether.

• Make them relevant to your video - y'all know, like your brand proper name, related topics, and your location.

• Observe #inspo by searching trending hashtags on YouTube with the help of a 'tag explorer'.

Ready to write?

So there you take it, now you know why descriptions count, you tin can arts and crafts perfect YouTube video descriptions. Let us assistance you get the editing downwards pat too.

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Source: https://clipchamp.com/en/blog/youtube-video-descriptions/

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